WE'VE BEEN THERE
We saw a system problem and decided to create a system to solve it.
Beth Power
Beth is a licensed therapist specializing in cognitive behavioral therapy and somatic work, with a deep understanding of the neurobiology that anchors lasting change. She brings clinical expertise and a warm, relational approach to helping couples break cycles and rebuild love.
Cate Croft
Cate is a creative director, designer, and writer who works at the intersection of gender, economic, and racial justice. Her work centers on translating complex ideas into accessible frameworks and believes that good design can change how we live and love.
71% of women carry the household mental load, even in dual-career homes.
The data is overwhelming and clear. You're not imagining it.
We help him see all you carry and the invisible system you are both conditioned to default to.
We help him see the system.
You thought you were choosing a partner who would build this life with you, not at your expense.
We help him finally see you. Not just your labor, but your pain. Not just what you do, but what it costs you. We translate your exhaustion in a way that bypasses his defensiveness and lands in his heart.
We help him repair the hurt.
No more invisible scorekeeping or constantly asking for "help". Good, shared structure creates space for love to grow.
When the load is truly shared, you both get to show up as partners who co-create your life. We give you clear, action-forward tools to do just this.
We help you rebuild together.
Your equal house starts here.
All hands on deck.
IT'S TIME TO SHARE THE MENTAL + EMOTIONAL LOAD
He believes in supporting women.
We help him live it with you.
You're carrying the mental load, emotional labor, invisible work. And you're exhausted. He's a good man who believes in equality, but there's a gap between his values and the reality of your relationship.
If conversations, lists, therapy, and trying to deliver this in the *perfect* way haven't stuck, this is for you.
Why Your Conversations
Keep Derailing
(AND HOW TO FIX IT)
What's Really Happening
It's hard for him to see the invisible system because it benefits him. This course makes the invisible visible, without shame, without attacks, by calling him UP into his potential.
The Truth:
Most men who resist this work are good men who need a framework that honors their values while showing them how to fully show up in their relationships and lives.
GET THE SCRIPT
How to Invite Him To This Work Without Triggering Shutdown
We Help Him See What's Breaking Your Heart
You feel invisible in your own relationship—used instead of loved. We help him finally see you. Not just your labor, but your pain. We translate your exhaustion in a way that bypasses his defensiveness.
Let Us Do the Heavy Lifting and Lead Him Through This
You don't have to manage this. Six lessons speak directly to him. No more being the translator, teacher, and emotion manager. He learns from us while you reclaim space for your own rest, life, and goals
Conversations That Don't Derail
We built this process to prevent shutdown and defensiveness. Built-in conversation starters, defensive response redirects, and repair scripts for when discussions derail into old patterns. No more walking on eggshells or big fights. Finally, conversations that lead to understanding and connection instead of conflict.
Systems That Stick, Not Quick Fixes
Beyond good intentions and temporary efforts. We give you step-by-step guides, conversation scripts, and implementation tools to guide you. Change that holds even when life gets busy or motivation naturally wanes.
Course Overview
Inside the Course
01
Breaking Down Gender Defaults
We explore how household tasks became gendered and why "good men" still inherit broken systems without realizing it.
02
Understanding the Terms & The Data
Get clear on the language of mental load and see the documented patterns that prove this isn't just happening in your home.
03
What She Is Really Carrying
We help him see why you're not "just tired". You're running a recovery deficit that is suffocating your entire relationship.
04
Work, Income, & Fairness
Navigate the complex relationship between money and fairness across different scenarios. Learn why earning more doesn't exempt anyone from partnership.
05
Join the Rest Revolution
Explore the hidden privilege of unconscious rest and why true recovery requires shared mental load. Create conditions where both partners can restore.
06
Rebuilding the Architecture
Move beyond awareness to sustainable change. Learn why most couples fall back into old patterns and get the tools to break the equity amnesia loop for good. This is where love becomes action.